Setting Realistic Goals as a Content Creator
Here is a little Content Creator story for you,
I started my YouTube channel and this Blog without any plans or goals. Not good, I know! It wasn’t about money or fame, it was just something that I always wanted to try as I loved watching YouTube videos. You can probably tell by the name of my channel “RaddyTheBrand” that I didn’t care too much when I started. Only as of recently, my channel started to gain a little bit of traction – currently just above 5K Subscribers. A small number, but somewhat big considering I didn’t expect to get more than 30 subscribers.
Something strange happened last week (21/04/2021). It was a bit of a WTF am I doing moment 🤔. Ever since I started the channel, I learned so much about people, technology, social media, business, programming, design, and the full online creator thing I guess. I gained new long term clients, new online friends, people started donating money and I was sponsored a few times which was super strange to me. I am always shocked when somebody buys me a coffee, and to be honest, it has very little to do with the money. It’s more of satisfaction that all the time and effort I’ve put into creating something is being appreciated. It’s a strange feeling to say. By the way, you can buy me a coffee here if you like.
All this made me think of what the f*uck am I doing with my life!? This could be my life-changing moment where I get to do what I love (Web Development) and at the same time, I get to help hundreds of thousands of people (potentially). It’s a no-brainer… you might think. Well kind of. Let’s talk about some of the problems that I am facing and my future goals. Yes, I am making goals for once in my life!
I don’t care about the Subscriber count, I never cared and probably never will. I hate to ask people to subscribe to my channel, but I understand the importance of having a following in this field. This might sound like I am not being authentic, but it’s the truth. It sucks to ask people to subscribe or like my videos.
This leads me to another point that I want to make. Being on camera is super hard. I have so much respect for the content creators out there. To be authentic on camera is another challenge that I am facing. This is something that I can probably work on overtime, but I will leave it here as a reminder.
One of the big mistakes that I think I’ve made is creating a wide variety of content. I love exploring new technologies, languages, frameworks, libraries and tools. To put it in perspective, I’ve done videos on HTML, CSS, JS, Photoshop, Node.js, Express, Illustrator, WordPress, WooCommerce, Editor X and so much more. Let’s say that my interest are wide. The problem is that if I decide to do a WordPress video, everybody that subscribed from the Node.js videos probably won’t be interested (I assume). I do care and I don’t know if this is a good thing or not. I guess time will show.
The second mistake that I want to speak about is Social Media and connecting with other Creators. I am not big on Social Media, I don’t have personal Social Media accounts except a private Instagram account that I use to store memories. I consider myself a fairly private person and even sharing my content online seems strange, being on camera is also strange. I am a super social person in real life and a super anti-social person online. I like most of the creators online and I have huge respect for them. The reason I am talking about this is that I would love to change that at some point. At the moment I am just too busy with my personal life, work etc.. – this sounds like an excuse.
Room for improvement
There is a lot of room for improvement. My first videos were fairly shitty and I was super awkward on camera. To some degree, I am still awkward on camera, but I am getting better with time (I think).
All the money that I’ve earned from this Blog and YouTube has been re-invested. I had to buy multiple microphones, lens, headphones, a desk, chair, sound panels and so on to make my setup a little bit more professional. I am getting to a level where I could almost live with the setup that I have. My DSLR is garbage, but my microphone is fairly decent. The microphone was a much better investment, trust me.
All this aside, some things can’t be bought with money. Motivation, creativity, skills, presentation and persistence are the first five things that come to mind. Motivation comes and goes, creativity is subjective, and being a good presenter is actually fairly difficult. Like anything, it takes time and practice. This is just a little reflection of where I am currently.
Now let’s talk about setting specific goals. I am very cynical, but I am slowly starting to believe in manifestation. After all “If you aim at nothing, you will hit it every time.” – Jig Ziglar.
As of today 28/04/2021 my channel is currently at 5.29K SUBSCRIPTIONS and 404,121 VIDEO VIEWS. That’s thanks to the 73 UPLOADS and we have exactly 8 months till the end of the year. Time is ticking…
My goal might be slightly ambitions, but I want to hit 50K SUBSCRIBERS by the end of the year.
I don’t want to just hit the number of subscribers. The goal is to have real subscribers that enjoy the content and find it useful. It’s a big number, but at least I have a goal now.
The Socialblade predictions are: 8 Months – 16,282 Subscribers. Let’s see if I can beat it!
The current plan is to push two videos per week. I will batch produce the content, meaning that I will dedicate a day for recording, a day for editing, a day for thumbnails and the other SEO content. I may or may not record myself in the videos depending on how much time I have.
Ideally I would have to up my Social Media presence. I am not sure what that means just yet. It might be that I post on Instagram and potentially Twitter.
I would be surprised if anyone read this article. If you did, thank you for your time and I hope that you join me on my mission. Feel free to leave a comment below.
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