Carisma Brand
Carisma is The FoodFellas’ range for the casual dining scene: bold, crave-worthy chicken, appetisers and sides, from battered waffle chicken chunks to panko-coated halloumi fries. It’s built for chefs and buyers looking for standout flavour and trend-led dishes, so the brand had to match - confident, full of appetite appeal and impossible to miss on a menu or in a freezer. I designed the brand from the ground up: the logo, the wider identity, the packaging across the product range and the materials that sell it.
Highlights
- A bold, flavour-led logo and wordmark.
- Colour palette, type and graphic elements for every touchpoint.
- Packaging across the range, through to print-ready artwork.
- Sales collateral and promo graphics for chefs and buyers.
Deliverables
- Logo and wordmark
- Colour palette, typography and brand elements
- Product packaging and print-ready artwork
- Sales and promotional materials
Tools Used
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The FoodFellas Brand
An 8+ year creative partnership - the trade, print and everyday brand materials behind The FoodFellas, plus the launch of sub-brands Carisma and AvoGrande.
Next Project →AvoGrande
Packaging and brand materials for AvoGrande, The FoodFellas’ frozen avocado range - made from Hass avocados grown and ripened in Mexico and Peru.
