GearXplorer Brand
As well as building GearXplorer, I designed its brand. The site is for photographers, so the brand needed to feel credible and at home next to the gear it covers, without getting in the way of the product photos and sample shots that do the real work. I created the logo, colour palette and type, and the graphics used across the site and in promotion, so everything reads as one brand.
Highlights
- Logo and wordmark for the header, favicon and social profiles.
- Colour palette and type applied across the whole site.
- Site graphics that support the product photography, not compete with it.
- Promotional and social graphics in the same look.
Deliverables
- Logo, wordmark and favicon
- Colour palette and typography
- Website graphics and visual elements
- Promotional and social assets
Tools Used
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