The FoodFellas / Brand

The FoodFellas are one of my longest-standing clients - we’ve been working together for over eight years. Most of that work is the steady output a food business needs to trade: posters, brochures and sell sheets for buyers, exhibition stands and point-of-sale, business cards and branded merchandise, and the digital assets behind their campaigns. Keeping all of it consistent across hundreds of pieces is what makes The FoodFellas look like one brand wherever buyers meet it. Over the same years the partnership has grown to shaping whole new sub-brands for them - Carisma, which started as a blank page, and AvoGrande, where I built the packaging and brand around an existing logo. Each has its own project here.