AvoGrande
AvoGrande is The FoodFellas’ frozen avocado range, made from the finest Hass avocados, grown and ripened in Mexico and Peru. The FoodFellas are market leaders in frozen avocado for the UK foodservice sector, so the brand needed to carry that quality and authenticity - fresh, premium and instantly recognisable to the chefs and buyers it sells to. Working from the existing logo, I designed the packaging across the range and the materials around it - the work that turned a mark into a brand people recognise on the shelf and in the kitchen.
What I Did
- Packaging across the range, through to print-ready artwork.
- Outer cases, labels and supporting print.
- Colour, type and graphics that carry the brand beyond the logo.
- Sales collateral and promo graphics for chefs and buyers.
Deliverables
- Product packaging and print-ready artwork
- Packaging materials - cases, labels and supporting print
- Colour, typography and brand elements
- Sales and promotional materials
Tools Used
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