The PetFellas Brand
ThePetFellas are a newer name in pet nutrition, stocking dog and cat food from brands like Playology, Pet Republic, Platinum, Boost and Earth Animal. I came on board around six months ago as their design hand, working mainly across branding and graphic design. That’s meant everything from the business cards the team hands out and the product catalogues that put the full range in front of buyers, to showcase stands for trade events and retail spaces, and landing pages built to capture email sign-ups. The thread through all of it is a consistent brand look - so a catalogue, a stand and a sign-up page all clearly come from the same place.
What I've Done
- One consistent brand look across print and digital.
- Product catalogues for the full dog and cat food range.
- Business cards and stationery, print-ready.
- Exhibition and retail showcase stands.
- Email capture landing pages that match the brand.
Deliverables
- Business cards and stationery
- Product catalogues for the full dog and cat food range
- Showcase and exhibition stand graphics
- Email capture landing pages
- Retail and point-of-sale display graphics
- Promotional and campaign assets
Tools Used
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Packaging and brand materials for AvoGrande, The FoodFellas’ frozen avocado range - made from Hass avocados grown and ripened in Mexico and Peru.
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